Building Better Holdings

You built a business that works. Let’s build what’s next.

We invest in established home services companies and work alongside their owners on finance, marketing and operations. You grow faster, keep more of what you earn, and stay in control of the company you built.

Paver patio, walkway and seating area by Flores Landscapes

Patio and hardscape work by Flores Landscapes, a Building Better Holdings partner company.

Who we partner with

3+ yearsin business
$2M+in annual revenue
4.5★+rating on Google
An ownerready for the next level

You keep control

A partner, not a new boss

We take a minority stake. You keep running your crews, your customers and your culture. We bring the capital, systems and experience that are hard to build on your own, and we roll up our sleeves alongside you.

  • You stay in charge of day-to-day decisions
  • What already works stays the way it is
  • Our incentives match yours. We only win when you do.

Outdoor fireplace and fire pit seating area by Flores Landscapes

Where we help

Three levers. One sharper business.

Finance

Clean books, numbers you can trust in real time, smarter financing, and cash that works as hard as you do.

Explore finance

Marketing

A website that sells, more five-star reviews, local search, social and ads that turn into booked jobs.

Explore marketing

Operations

One system from the first call to the final payment: leads, scheduling, quoting, closing, invoicing and collections.

Explore operations

Modern tech, traditional trust

The latest technology, put to work in the field

Most home services companies still run on phone calls, spreadsheets and memory.

We bring proven software and AI, the same kinds of tools we’ve invested in, advised and built, and we set them up so your team actually uses them. That means less admin, faster follow-up and fewer missed jobs.

Modern pergola and patio at Bridlespur built by Flores Landscapes

Partner company

Flores Landscapes

Flores Landscapes has designed and built outdoor living spaces across Central Ohio since 2008. Patios, outdoor kitchens, pergolas, pools and more, backed by a 5.0 rating on Google.

As a Building Better Holdings partner company, Flores pairs its craftsmanship with modern systems for marketing, sales and operations.

Visit floreslandscapes.com

The experience behind the partnership

Operator first. Investor second.

AJ Auld has spent more than 25 years building companies. He has founded six and sold two, and he invests in venture funds and private companies.

He brings hands-on experience in capital markets, venture capital, private equity, fundraising and finance. He also has a deep technology background from building and selling a software company and from investing in and advising AI companies.

25+years building companies
6companies founded
2exits

Meet AJ

AJ Auld, Founder and Managing Partner of Building Better Holdings

How it works

Four steps, at your pace

Intro call

A 30-minute conversation about you, your business and where you want to take it.

Business review

We look at your financials, marketing and operations together.

Partnership plan

Investment terms and a clear plan for what we improve first.

Modernize and grow

We put the plan to work alongside your team and measure results.

See the full process

Ready for the next level?

Tell us a little about your business. If there’s a fit, we’ll set up a conversation. No pressure and no obligation.